Tips on Copywriting
David Allen Neron
Published on Monday, 23 February 2009 17:52
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If I understand this all correctly
Are we all talking about making someone want to change when indeed they didn't want to begin with?
It has nothing to do with people wanting to change,
it has to do with people NOT wanting to change...
People enjoy routine, a change in their chemical routine is uncomfortable and for some people depending on the change it can throw them into a violent sickness (for smoking cessations mainly, or other drugs) but for some children, when they are prompted to do something they or their body does not enjoy they will get physically sick.
Tricking the mind and body into change is a more effective way of producing change, making things EASY, and simple; you don't want to interfere with people or manipulate them them as individuals, just their mind and body, which I do not believe constitutes the person as a whole.
People themselves are not stupid but they ARE oblivious to subtle changes in habit and physiology, in other words, it is very easy to convince people as a whole to TRY something new or different, temporarily, especially if it's temporarily, but what people DON'T realize half the time is that their physiology and habits will begin to change as a result of temporarily "TRYING" something and if you make the changes subtle you can begin to tear away at the difficult shell.
When it comes to other people and making them want to change when they don't want to, you have to start off by taking what isn't beneficial and slightly modifying it so it seems the same but doesn't produce EXACTLY the same results.
Like for me in the context of quitting cigarettes, I would do breathing exercises to mimic the inhalation of cigarettes, very similar, just no smoke... I would even close my eyes and pretend I was inhaling when I really wanted a cigarette and it produced a calm in me that made quitting possible.
In my experience smoking is probably the most common thing where interfering is necessary which is why I've used it as an example ..
But I think people approach change from a PEOPLE perspective when they should be viewing it from a Mind and Body perspective PEOPLE are the result of this entanglement, Philosophically speaking.
So it would be best to approach the process the body goes through instead of the thoughts the person goes through.
Thoughts are fairly subjective whereas the feelings and processes that are the cause or effect of our thoughts are universal.
So instead of saying something like.. "How that product makes you feel bad" you could say something like "the feeling you get in your stomach when you know....."
We all get sensations and most of us experience very similar feelings from a wide variety of thoughts; what I mean is 10,000 people could have butterflies in their stomach but out of those 10,000 people there will be MANY MANY different reasons FOR those butterflies in the stomach feeling.
Sell feelings.
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